Scoop reveals its circus-inspired SS ’27 campaign and announces that registration is now open for the upcoming season at Olympia National, promising a theatrical showcase of curated international design, immersive experiences and unexpected moments of delight.
Step into the spotlight as Scoop unveils its new campaign, a bold and imaginative homage to the great circuses of old, reinterpreted through a distinctly chic and contemporary lens. Taking place at Olympia National 19-21 July, the show invites buyers and industry insiders into a world where fashion meets fantasy, a carefully curated environment that champions the most exciting designers from the UK, Europe and beyond. As registration opens today, Scoop SS ’27 promises a season of elevated discovery, playful sophistication and a touch of the extraordinary at every turn.
Karen Radley, Founder and Creative Director said, “For me, this season is about creating a sense of wonder, that feeling of stepping into another world, where fashion becomes something to experience as well as discover. The inspiration of the circus felt like the perfect metaphor: it’s theatrical, it’s joyful, and it brings together an incredible mix of talent. That’s exactly what Scoop is all about.”
Building on the success of last season’s Fireside Chats, Scoop SS ’27 will once again host intimate conversations with a handpicked circle of industry insiders, alongside a series of new features and thoughtfully curated moments designed to inspire, connect and surprise. From emerging talent to established designers, the show continues to champion a global perspective, offering buyers a distinctive edit that feels both directional and commercially relevant.
With further announcements to follow in the coming weeks, visitors can expect a show rich in discovery, creativity and unexpected delights, all set within Scoop’s signature immersive environment.
Registration is now open – secure your place at fashion’s most charming show on earth.
