The lingerie market size is estimated around US$ 82 Billion in 2023 and is expected to grow at a CAGR of 8% during 2023 to 2028 a forecast period. Lingerie or underwear or innerwear or intimate wear are used as fashionable, regular, bridal and sportswear clothing, body shapeup, maintain hygiene, protection etc.
The factors behind revenue growth are primarily increasing awareness regarding breast health, consciousness among women to look perfect in every attire by pairing it with correct bra type, availability of bras in different sizes, types and shades, innovations in style and product quality, comfortable and flexible, spread of lingerie stores and also availability of products and brands on online/e-commerce, more importantly the increasing demand and utility of sportswear is biggest booster of increasing sale for sports bra and fitness lingerie, these are few of the factors.
Over a period of time many new fashions and trends have been seen in this category from classic comfortable lingerie to sexy lingerie to erotic intimate wear, fashion designers and textile engineers or product managers have implemented many trends such as push up bra lingerie, shelf bra lingerie, open bra lingerie, sexy bra lingerie, lace bra lingerie, open cup bra lingerie, sheer bra lingerie, Marie Jo Tshirt bra, training bras, sports bras, teen bras, bespoke lingerie, handmade bralettes, adjustable thongs, plus size lingerie and technologies and thus making this lingerie/inner/under wear all the more comfortable and stylish.
Top lingerie brands such as Cosabela, Fleur du Mal, Intimissimi, Dora Larsen, Clovia, La Perla, Bluebella, Victoria’s Secret, CUUP, SKIMS, Eres, Simone Perele, Calvin Klein, ThirdLove, Natori, Araks, I.D.Sarrieri, Amante, For Love & Lemons, Marks & Spencer, Adore Me, Nubian Skin, Prima Donna Lingerie, Atelier Bordelle, Agent Provocateur, La Senza and many other elite lingerie brands are evolved and due to a tough competition all of them are trying various ways to attract consumers by promoting their brands including celebrities endorsement such as Jennifer Lopez, Nashville Tennessee, Dua Lipa, Camila Cabello, Dakota Johnson, San Antonio, Veronika Rajek, Madonna and many other celebrities. The famous lingerie models are Sarah Ellen, Olive Cooke, Talissa Sutton, Adriana Lima, Candice Swanepoel, Alessandra Ambrosio, Dita Von Teese, Rosie Huntington-Whiteley, Irina Shayk, Ashley Graham, Doutzen Kroes, Tara Lynn amongst the other.
If we go back in the history of lingerie, before many decades ago women have started wearing lingerie across the world in different styles, shapes and colors and fabrics. Started with ancient Rome, the basic role was to cover up private parts, so women wore brassiere bands and togas. With further development in the design and style, during 1500s to 1900s lingerie had developed further and had a goal to shape and redesign the body structure. From 1900s onwards many new design and trends adopted by the consumers such as backless bra, maxi nightgowns, frilly bloomers, two-piece sets, half-slips, knee length stockings and shorts, cup size, loungewear with satin ribbons, laces, silk materials etc, from 2000s onwards many more new fashions and styles introduced including bombshell bra, high-waisted underwear, bralettes etc. In the current time, lingerie wear is perfect mix of hot fashion with classic comfort including sustainable and eco-friendly elements. Lingerie is also reflection of comfort, freedom, confidence and women empowerment.