CORDURA® Advanced Fabrics appoint Ruud Vermeij as European Business Development Manager CORDURA® Brand

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Kennesaw, GA, USA – 25. July 2023 – INVISTA’s CORDURA® brand announces the appointment of Ruud Vermeij as European Business Development Manager CORDURA® Brand. In this role, Vermeij will be responsible for developing and executing the commercial strategy for growing the CORDURA® Consumer business in Europe for all segments in the consumer market including workwear and active outdoor apparel as well as extending the CORDURA® brand business in new applications.

Before this role, Vermeij worked on various consultancy projects, mainly related to advising companies in the apparel and sporting goods industry on a wide scope of topics related to doing business in Europe. Also Vermeij previously held the role of General Manager Europe at Brixton Europe BV, Amsterdam, privately-owned manufacturer of headwear and apparel. From 2006-2016, he was Product Director EMEA at Sole Technology Europe BV, Amsterdam. Prior to that Vermeij launched Vans Benelux as Country Manager Vans Benelux / VF Corporation.

Vermeij brings a wealth of knowledge of merchandising and production, brand management and sales management to his new role from various management positions in the fashion, sportswear and lifestyle industry. Vermeij studied International Management at HES Amsterdam (HEAO).

Bhargav Pathak
Bhargav Pathakhttps://textilesresources.com
With a passion for the textile, apparel, and fashion industry, I embarked on a journey fueled by education from NIFT Gandhinagar and affiliation with NDBI at NID Ahmedabad. Since 2006, I've contributed to various corporate ventures, specializing in B2B, B2C, SaaS, and AI products within the textile domain. In July 2023, I launched TextilesResources.com, a knowledge hub offering the latest news, articles, and soon-to-come features like interviews and a trade fair calendar. Grateful for the growing community, we've recently introduced a Business Directory for enhanced visibility. Join us on LinkedIn and stay connected with the ever-evolving textile landscape!

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