Lenzing invests EUR 15 mn to strengthen position in the hygiene market

Date:

  • EUR 15 mn investment to expand premium viscose fiber capacity at the Lenzing site
  • Growth in hygiene segment with focus on sustainable, high-quality solutions
  • The expansion of the trilobal cross-section fiber VEOCELTM Viscostar enhances customer value and sustainable supply

Lenzing, November 12, 2025 – The Lenzing AG is investing approximately EUR 15 mn to expand its production capacity for premium viscose fibers at its site in Lenzing, Austria. This strategic investment is part of the recently announced investment program of EUR 100 mn in total to secure the long-term competitiveness of Lenzing’s Austrian production sites. The capacity expansion reinforces the company’s commitment to providing sustainable solutions to the global hygiene market. It also strengthens the company’s role as a trusted provider of high-quality fibers for feminine care applications.

“This investment represents a strategic step forward – reinforcing one of the key pillars of our nonwovens business and strengthening the foundation for long-term growth and sustainable supply,” says Rohit Aggarwal, CEO of Lenzing AG.

The focus is on increasing capacity and ensuring highest quality for the trilobal cross-section fiber VEOCELTM Viscostar. This superior fiber outperforms conventional viscose in Syngina values with its distinct cross-section greatly contributing to efficient absorbency in tampon products. The expansion will enable Lenzing to meet growing demand from strategic customers while ensuring the highest quality standards.

“Lenzing’s commitment to delivering sustainable innovation in the hygiene segment is once again demonstrated through this investment at our Lenzing site,” says Patricia A. Sargeant, EVP Commercial Nonwovens at Lenzing. “It’s a clear signal of our long-term growth ambitions and customer-centric approach in a dynamic market environment.”

This initiative supports Lenzing’s strategic goals of premium products, sustainability, and technological differentiation. It also contributes to the continued diversification of the company’s high-value portfolio and enhances its competitiveness in the hygiene sector.

Bhargav Pathak
Bhargav Pathakhttps://textilesresources.com
With a passion for the textile, apparel, and fashion industry, I embarked on a journey fueled by education from NIFT Gandhinagar and affiliation with NDBI at NID Ahmedabad. Since 2006, I've contributed to various corporate ventures, specializing in B2B, B2C, SaaS, and AI products within the textile domain. In July 2023, I launched TextilesResources.com, a knowledge hub offering the latest news, articles, and soon-to-come features like interviews and a trade fair calendar. Grateful for the growing community, we've recently introduced a Business Directory for enhanced visibility. Join us on LinkedIn and stay connected with the ever-evolving textile landscape!

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