New collection captures the spirit of wanderlust with an effortless style that transitions from beach to brunch
New Delhi, 3 June 2025 – Madame, the leading womenswear fashion brand, launched its ‘BRB – Be Right Back’ collection, a vacation wear line designed for the woman who embraces spontaneous escapes and effortless style.
The collection features breezy dresses, tropical prints, linen co-ord sets, funky t-shirts, and cotton shirts in breathable fabrics perfect for the vacation. Drawing inspiration from dreamy coastlines and carefree weekend getaways, BRB channels wanderlust into wearable fashion that transitions seamlessly from beach strolls to brunch tables.
“The BRB collection is designed for the woman who understands that true style isn’t about perfection – it’s about authenticity and confidence,” said Ms. Sumedha Jain, Head of Marketing at Madame. “We’ve created pieces that embody that carefree vacation mindset while ensuring our customers look effortlessly chic whether they’re strolling along the beach, enjoying brunch with friends, or exploring a new city. It’s fashion that moves with you and adapts to your adventures.”
The collection’s versatile pieces are designed to pack light but look premium, embracing the playful spontaneity of travel while maintaining effortless style.
Priced between Rs. 1500– 6500, the BRB – Be Right Back collection is now available at Madame retail outlets across India and online and other marketplaces.
