Objective haptic testing for better decision-making – emtec at Texworld New York City

Date:

Texworld Textile Sourcing in New York, USA invites global textile professionals again to the Javits Center from July 23 – 25, offering an essential sourcing platform for fabrics, trims, and accessories. German company emtec Electronic GmbH will showcase its innovative TSA Tactile Sensation Analyzer, continuing its mission to digitize the sensory experience of touch and bring objective measurement to textile haptics.

Leipzig, Germany, 26.06.2025 – Following the success from Texworld New York in January this year, the recent Techtextil North America Innovation Award winner in the “New Product” category, the TSA Tactile Sensation Analyzer will once again take center stage. The device digitizes key haptic parameters such as softness, smoothness, and stretch and recovery behavior, enabling manufacturers and designers to optimize products, processes, and communication across the textile supply chain.

Developed and produced in Leipzig, Germany, the TSA was originally created for the tissue paper industry and has since been adapted for textiles and nonwovens. Through simulation of the human hand, the device provides objective, repeatable results and minimizes subjectivity in evaluating fabric hand-feel. The TSA enables precise, repeatable measurements, allowing manufacturers and brands to make data-driven decisions and ensure consistent product quality. Paired with the Virtual Haptic Library, a cloud-based database of haptic profiles, the solution enables global collaboration, reduces the ecological footprint, and accelerates time-to-market. Moreover, digital tools such as the TSA and the Virtual Haptic Library empower companies to embrace the principles of Industry 4.0:
integrating intelligent data, cloud platforms, and automation into every stage of the product lifecycle.

Alexander Gruener, emtec’s Global Business Development Manager, will be present with his team —including Rodger Segelstrom from emtec North America— to demonstrate the TSA and share insights into the latest advancements in digital haptic testing. He will also give an exhibitor pitch titled “Optimization of the supply chain communication in the textile industry by the help of objective softness measurement and digital utilization of the test results” at 2.15 pm on 24th July.

Visitors to Texworld Textile Sourcing New York City are invited to meet emtec experts Alexander Gruener and Rodger Segelstrom at the booth no. H01 to take a closer look at the latest developments, have them demonstrated, ask their questions and discuss new ideas.

Bhargav Pathak
Bhargav Pathakhttps://textilesresources.com
With a passion for the textile, apparel, and fashion industry, I embarked on a journey fueled by education from NIFT Gandhinagar and affiliation with NDBI at NID Ahmedabad. Since 2006, I've contributed to various corporate ventures, specializing in B2B, B2C, SaaS, and AI products within the textile domain. In July 2023, I launched TextilesResources.com, a knowledge hub offering the latest news, articles, and soon-to-come features like interviews and a trade fair calendar. Grateful for the growing community, we've recently introduced a Business Directory for enhanced visibility. Join us on LinkedIn and stay connected with the ever-evolving textile landscape!

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