- RSWM’s LNJ Denim debuted GLIDE at its first-ever full-fledged exhibition presence, positioning the collection as a bold leap in denim innovation, blending legacy craftsmanship with next-gen technologies.
- GLIDE includes 5 categories: Maverick Blues, Urban Bloom, Lush Drape, Tech Galore, and Elegant Reflections; each designed to cater to different expressions of style and movement, using eco-conscious fibers, advanced weaves, and sophisticated finishes.
- RSWM expands LNJ Denim’s portfolio with shirting and ecru denim, reinforcing its stature as a comprehensive, end-to-end denim solutions provider catering to diverse fashion needs.
Bengaluru, May 16, 2025: Marking a major milestone, RSWM Limited, the flagship company of LNJ Bhilwara Group, launched the next evolution in Denim, GLIDE, the first-of-its-kind Autumn/Winter 2026-27 denim collection, under the LNJ Denim vertical at the 7th edition of Denim and Jeans India Exhibition held at The Lalit Ashok, in Bengaluru.
The launch of GLIDE marks RSWM LNJ Denim’s first full-fledged denim exhibition presence, and the brand’s maiden launch of Shirting and Non-Indigo (Ecru) Denim, diversifying its portfolio and reinforcing its reputation as a comprehensive denim solutions provider. Capturing “Effortless Movement Towards the Future”, the GLIDE A/W 2026 collection triggers a bold shift in the denim landscape, blending legacy craftsmanship with progressive textile technologies. The collection unveiling was by Mr. Rajeev Gupta, Joint Managing Director, RSWM Ltd. and Mr. Rajesh Singh, Business Head, LNJ Denim, at RSWM Ltd., and other dignitaries.
Reflecting on this milestone, Mr. Rajeev Gupta, Joint Managing Director, RSWM Ltd., said, “We are elated to launch the GLIDE collection before the Indian and Global stakeholders at the 7th Denim and Jeans India Exhibition. GLIDE embodies our vision for the future of denim, responsive, responsible, and refreshingly relevant. The collection is a tribute to motion and modernity, designed for today’s ever-evolving lifestyles. Meant for the confident, the performance driven fabric adopts bold textures, from textured ruggedness to refined fluidity. We are confident that the collection will be well-received by our industry partners and stakeholders and have significant impact in shaping the Denim apparel and fashion landscape in the near future.”
Elaborating upon the collection, Mr. Rajesh Singh, Business Head, LNJ Denim, at RSWM Ltd., said, “GLIDE has been created to be a transformative movement in the world of Denims. It reimagines denim as a medium of expression that balances strength with subtlety, innovation with heritage. From performance-driven fibers to lightweight finishes, every fabric is a promise of comfort, confidence, and conscious design. The introduction of shirting and Ecru denim is a strategic step forward in our commitment to offer comprehensive and versatile fabric solutions. This collection is a celebration of design intelligence and textile innovation coming together to define the next era of denim. With this collection, we are not only responding to the evolving needs and trends in the market but presenting unique product offering for the next wave of denim demand.”
The GLIDE collection introduces five distinct denim categories:
- Maverick Blues redefines men’s denim with rugged textures, vintage finishes, and structured weaves—honoring tradition with a modern edge.
- Urban Bloom, crafted for the contemporary woman, blends 100% cotton and shrink-to-fit fabrics with elegant structure, offering seamless transitions from boardroom to street.
- Lush Drape introduces lightweight, breathable denim through Tencel™ and Excel blends, dobby textures, and Indigo-by-Indigo hues, engineered for fluidity and grace.
- Tech Galore stands as the technological backbone, integrating performance fibers like Robic™ and Triple Core with eco-friendly yarns such as Modal, PCW, and Linen—pushing functionality and sustainability forward.
- Elegant Reflections elevates denim finishes through resin treatments, overdyes, and coated effects, transforming everyday wear into premium artistry.
With GLIDE category under LNJ Denim, RSWM not only reaffirms its leadership in denim innovation but also sets a new benchmark for what the future of fashion-forward, function-rich, and sustainable denim can look like. As RSWM Ltd. expands its denim vision with the inclusion of shirting and non-indigo offerings, the Autumn/Winter 2026 collection promises to resonate with global brands, designers, and conscious consumers alike. GLIDE is expected to capture the imagination of consumers, with a confident step toward where denim is headed next.
