Scoop closed at Olympia National following three days of strong buyer engagement, meaningful conversation and confident, considered buying. Across the show, visitors took time to explore the edit in depth, reinforcing Scoop’s reputation as a destination where discovery, insight and experience come together seamlessly. Buyer attendance reflected the calibre of the show, with retailers including Liberty, Fenwick, Galeries Lafayette, John Lewis, Fortnum & Mason, Printemps, Oliver Bonas, Morley Stores, Hoopers, The Dressing Room, Anne Furbank, Biffi Milan, Anna’s, The Mercantile, Cavells, Courtyard, Sister, The Gate, Slate Clothing, Sunday Best, Macbees, Le Bon Marche and more.
Throughout the edition, buyers and designers responded positively to Scoop’s thoughtfully curated environment, with many visitors choosing to stay longer, return across multiple days and engage more deeply with the collections.
Deryane Tadd, Owner, The Dressing Room, St Albans commented, “Scoop is always a really valuable place to buy. It gives a strong overview of the season and allows you to see a wide range of collections under one roof, which is incredibly helpful when time is limited. There’s a great buzz and a real sense of newness, alongside the opportunity to reconnect with suppliers, catch up with fashion friends and discover new brands in a really considered environment.”
Pamela Shiffer, Owner Pamela Shiffer, London said, “The show has been fantastic, it feels elevated with a real premium edge, and the brand mix is extremely well considered with a strong balance of pricing. There’s a great eclectic sense of newness throughout. I’ve discovered at least three brands I hadn’t heard of before, which is exciting for me. Newness is key, and this show absolutely delivers.”
Jane Harris, Buyer Anne Furbank, Buckden added, “You can always bank on finding new designers at Scoop that you have not heard of before.”
That same sense of optimism and considered buying was echoed by designers across the show floor, many of whom highlighted Scoop’s ability to bring together the right buyers in an environment that encourages conversation, discovery and confident buying.
Natalie Millard of Self Service Agency, representing brands including Flotte, Mos the Label, Casbah, Billion Avenue, One Tee and Les Tricots de Léa, commented, “We’re super happy with the show, it’s always beautifully curated and feels like a one-stop shop. Buyers can explore brands they already carry while discovering new ones. They can take their time and get a clear overview of the season without feeling pressured. The buyers we’ve met have been feeling positive, and we’ve had some good orders. In an unpredictable world, there’s definitely a sense of optimism at Scoop.”
For emerging brands, Scoop also proved a powerful launch platform. Lavinia Distefano of W!ldch!ld said, “This is our first show to launch W!ldch!ld wholesale. It felt like the right place to meet the industry, understand what’s working for next season and speak directly with retailers.”
Alex Radford, Womenswear Director at Palladio Associates, added, “This season has been very consistent for us across all of our collections, with a constant flow of strong buyers from across the UK. There’s definitely an optimistic feeling, retailers seem more confident and are responding to good-value product with distinctive details.”
A key highlight of this edition was the programme of Fireside Chats, hosted by Karen Radley, which brought buyers together for open, informed discussion around the realities of buying today. Sessions included conversations with leading retailers such as Fenwick, Printemps Paris and The Dressing Room St Albans, offering thoughtful insight into how buyers are navigating a competitive and evolving landscape while remaining firmly focused on customer needs.
Speaking during the Fenwick session, Buyer Melanie Westwood highlighted the increasingly holistic role of the modern buyer, commenting, “You have to be completely customer-obsessed. It’s about understanding who your customer is, being in store, observing how they shop and using every insight available, from social media to sales data, to inform buying decisions. Trade shows like Scoop remain incredibly important, not just for reconnecting with existing partners, but for discovering new brands and categories and understanding where the market is moving.”
During the Printemps conversation, Buyers Kimberly Hugonnet and Mathilde Vanini explored the balance between creativity and commerciality, noting that “it has to be a mix, you need strong commercial foundations, but you also need instinct and special pieces. If you buy too commercially, you’ll find the same product everywhere. The key is understanding who your client is and creating value through uniqueness, quality and longevity.” They also highlighted the importance of controlled newness, with around 30–40% of each season’s offer dedicated to fresh brands and ideas, ensuring the assortment remains relevant while retaining clarity and consistency for the customer.
The sessions were well attended and added an additional layer of insight to the show, complementing discovery on the show floor with thoughtful, real-world perspective.
Together, these conversations reinforced Scoop’s role as a platform not only for buying, but for shared insight, reflection and meaningful industry connection. “This season has really highlighted the value of taking time,” says Karen Radley, Founder and Curator of Scoop. “From the fireside chats to the show floor, the conversations have been considered, honest and incredibly positive.”
As the doors close on this edition, Scoop leaves a strong sense of momentum, confidence and connection, continuing to evolve while staying true to the principles that have defined the show for 15 years.
