Three days of seminars, six themed forums to ‘bolster international textile business’ at this week’s Intertextile Apparel

Date:

Shanghai, 4 March 2024. Set to open doors from 6 – 8 March, the comprehensive Spring Edition is one of the most important sourcing events on the calendars of buyers from across China and around the world. Beyond the booths of its over 3,000 exhibitors, who will cover 7 halls at the National Exhibition and Convention Center (Shanghai), the 190,000 sqm textile platform will play host to 35 seminars, forums, and panel discussions. Many of the show’s visitors will be drawn to various topics covering themes Design & Trend, Market Information & Business Strategies, Sustainability Issues, and Technology & Solutions.

Speaking a few days before the fair’s opening, Ms Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd, said: “There are few places where the global apparel industry can effectively gather in such numbers. While opportunities of course abound across the show floor, our fringe programme’s diverse offerings this spring will go even further to bolster international textile business, and equip industry players with much-needed insights for on-trend sourcing.”

With many buyers seeking solutions for Spring / Summer 2025, the Design & Trend segment of the fringe programme is set to spotlight the Intertextile Directions Trend Forum’s theme TURBULENCE and its four distinct trends: Grace, Immersive, Switch, and Voices. Beyond the international trend forum in Hall 5.1, the following domestic trend forums will offer category-specific inspiration: Denim (Hall 7.1), Fashion Focus (Hall 6.2), Sustainability (Hall 6.1), and Technology & Functional (Hall 8.1). For more in-depth information, visitors can join one of three guided trend tours, or attend various related seminars across the three-day show.

To provide attendees with up-to-date insights in an ever-changing economic landscape, Market Information & Business Strategies will feature three events, including a presentation about the evolution of the TENCEL™ brand in China by Ms Maggie Li, China Head of Marketing & Branding, and Ms Julia Ulrich, Head of Product Management Textiles, both of Lenzing Group.

As one of the industry’s most important focuses, Sustainability Issues will be aligned to ‘Texpertise Econogy’, the new umbrella for sustainability activities at Messe Frankfurt’s more than 50 textile trade shows worldwide. At Intertextile Apparel, related seminars comprise “2024 OEKO-TEX Standard Updates” by Hohenstein and Testex AG, “Threads of Innovation: Unveiling the Future of Textile Recycling” by HKRITA, and more.

Technology & Solutions, meanwhile, will encompass topics specific to innovation, with the main highlight being CCPIT-Tex’s Intertextile Forum.

All seminars, product presentations and panel discussions will take place in 5.1-K48 Forum Space, 5.1-K149 Textile Dialogue, and 6.1-J104 Talking Point.

Wide spectrum of exhibitors to showcase up-to-date offerings
Joining the fair’s over 2,600 Chinese suppliers, more than 450 exhibitors from 23 other countries and regions are preparing to capture the attention of a vast domestic and international market. Compared to last year’s edition, new exhibiting countries and regions are Ethiopia, Indonesia, Peru, Singapore, and Spain. Others include Argentina, Australia, Denmark, Germany, Hong Kong, India, Switzerland, the Netherlands, the UK, the US, and Vietnam.

Although most exhibitors have been allocated more distinct booths, others have opted to join one of the International Hall’s four country and region pavilions, three group pavilions, or two country zones:

SalonEurope
• France Zone
• Italy Pavilion
• Türkiye Zone

Asia
• Japan Pavilion
• Korea Pavilion
• Taiwan Pavilion

Group pavilions
• Korea Textile Center (KTC)
• Lenzing Pavilion
• OEKO-TEX Pavilion

Meanwhile, most suppliers will be grouped by product end-use, with categories including Accessories Vision (Hall 1.2); Beyond Denim (7.1); ladieswear (6.2 & 7.2); suiting and shirting (6.1); casualwear, synthetic leather and fur (7.1); as well as functional wear, sportswear, lingerie, and children and infants wear (8.1).

Looking forward to crossing paths with the show’s various exhibitors, over 100 buyers from various associations will attend. These include the Association of Garments, Textiles, Embroidery, and Knitting (AGTEK); a delegation from the Hong Kong textile industry; the European American Chamber of Commerce & Industry; the Federation of Malaysian Fashion Textile and Apparel (FMFTA); the Malaysia Knitting Manufacturers Association (MKMA); and the Russian Association of Fashion Industry (RAFI).

A host of well-known brands will also be represented, with pre-registered brand buyers including Adidas, Forever21, Inditex, lululemon, Puma, SWAROVSKI, Truworths, Vivienne Westwood, and many more.

As the apparel fair is held concurrently with Intertextile Shanghai Home Textiles – Spring Edition, Yarn Expo Spring, CHIC and PH Value, the entire textile value chain can be found under one roof, providing an extended platform for business networking opportunities.

The fair is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre.

Bhargav Pathak
Bhargav Pathakhttps://textilesresources.com
www.textilesresources.com is not just a blog, but it is my passion towards textile/apparel/fashion industry. After having studied at NIFT (National Institute of Fashion Technology) at Gandhinagar campus, and associated with NDBI (National Design Business Incubation) at NID (National Institute of Design) Ahmedabad campus, I started my long journey into this field. Since 2006, I had worked for various corporates either into B2B, B2C, SaaS or AI base products/concept/services related to mostly textiles/apparel/fashion industry, and having main responsibilities are sales/revenue generator and bd. During July2023, a thought came in my mind to launch a knowledge-based website, you can also call it a blogging site, wherein users can read latest news and happenings and articles about global textiles/apparel/fashion and stay abreast. At the moment, this site is having mainly two features: News and Articles, going forward I shall also add Interviews (text/audio/video) Trade Fair calendar (this calendar is being updated as per the organizers schedule, however I request to crosscheck with organizer before any decision) , therefore, I have launched this venture in July2023, and thanks to the visitors, the site is growing every day. We have recently launched a new feature as Business Directory wherein the suppliers/manufacturers can create their profile and upload products for better exposure. You can also follow TextilesResources.com on Linkedin: https://www.linkedin.com/company/textilesresources/

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