Leading apparel brand unveils multi-stage ambassador campaign, spotlighting Cole as a key ambassador for 2026 and beyond
New York, NY – UNTUCKit, the leading apparel brand known for redefining casual style with its signature untucked shirt, gears up with a multi-stage launch of its new partnership with New York all-star pitcher Gerrit Cole. UNTUCKit just launched the campaign and will include additional campaign milestones throughout 2026.
The partnership, which commences in January 2026 and extends through the end of the year, represents a refreshed creative direction for UNTUCKit as the brand continues to modernize and expand its marketing presence. Initial campaign materials began circulating across digital channels for the holiday season, aligning with consumer interest in gifting and seasonal storytelling.
“Gerrit embodies the confidence and commitment we design our products around,” said Chris Riccobono, CEO and Founder of UNTUCKit. “We’re excited to finally bring this partnership to life and welcome Gerrit Cole as an ambassador. We know his comeback this March will be incredible, and we wish him the best of luck.”
Gerrit’s ambassadorship campaign will mark the first full expression of the partnership, showcasing the breadth of content developed with Cole and establishing a clear foundation for UNTUCKit’s 2026 brand narrative. Throughout the partnership, Cole will appear across an extensive range of marketing channels, including website homepage takeovers, in-store signage, paid and organic social content, radio campaigns, email marketing, and additional branded experiences.
“UNTUCKit fits perfectly into my everyday life,” said Gerrit Cole. “I’m always on the go, but I also have to look sharp when I show up to games. UNTUCKit keeps me comfortable and put-together. Whether I’m heading to the ballpark, out to a formal occasion, or just picking up my kids from school, UNTUCKit keeps me looking sharp without slowing me down. So I can focus on making this a winning season.”
UNTUCKit will continue to build momentum into 2026 as new assets are released and the partnership unfolds, reinforcing the brand’s commitment to sports, storytelling, innovation, and of course its customers.
