Brand Evolution Expands Beyond Shirting to a Complete Lifestyle Offering for Men and Women
New York, NY, – UNTUCKit, creators of shirts designed to be worn untucked, is proud to announce the launch of Creative Director Sarah Hand’s debut collection for spring 2026. The launch marks a significant brand refresh and an evolution beyond classic mens shirting into a complete lifestyle assortment for men and women. The collection reflects a renewed focus on storytelling, innovation, and outfitting the modern consumer for every moment of their day-to-day lives.
“Sarah’s debut collection signals an intentional progression for UNTUCKit,” said Chris Riccobono, founder and executive chairman of UNTUCKit. “From the beginning, our mission has been to solve real world wardrobe problems, and Sarah has elevated that purpose into a full lifestyle vision. This collection not only sharpens our product and storytelling, it reinforces our commitment to outfitting customers with confidence for every part of their day.”
Hand brings a distinctly global perspective to the role, shaped by her experience working in Italy and Paris under designer Nino Cerruti and later at Tommy Hilfiger, where she developed a disciplined approach to seasonal storytelling. Her process begins with narrative, building collections that reflect both the brand’s DNA and the evolving needs of today’s consumer.
“At UNTUCKit, the brand has always been rooted in solving real wardrobe challenges,” said Hand. “That became my starting point. From there, it was about building a cohesive story, one that considers how people actually live today, how they move through their day, and how clothing can support that with both function and confidence.”
Central to this evolution is a shift from a single-product focus to a collection-driven mindset. Merging UNTUCKit’s ethos with Hand’s creative direction, the men’s collection centers around three core pillars—performance, hybrid, and casual—designed to support a more complete and versatile wardrobe. Performance pieces incorporate stretch and technical fabrics for active, on-the-go lifestyles; hybrid styles blend polish with comfort through wrinkle-free fabrics and refined tailoring; and casual offerings build on brand favorites like knit shirts, henleys, and soft tees, delivering relaxed yet elevated essentials. Together, these categories are designed to outfit the modern man across every part of his day.
Equally important is the revitalization of the women’s assortment, which is poised for significant growth. Drawing from the brand’s expertise in fit and fabric innovation, Hand has reimagined the women’s collection with a focus on confidence, versatility, and modern styling. The new assortment introduces three core silhouettes: a refined classic fit with a cleaner, more elevated shape; an oversized, boyfriend-inspired fit that reflects current fashion sensibilities; and a cropped UNTUCKed fit that offers a fresh, feminine interpretation of the brand’s signature style. For the first time, wrinkle-free technology, long a hallmark of the men’s line, has been integrated into women’s shirting, delivering ease and practicality without compromising style.
“What we’ve done successfully in men’s, fit, function, and confidence, we wanted to translate into women’s in a way that feels both authentic and forward-looking,” Hand added. “It’s about giving women the same ease and versatility, while also allowing space for self-expression and individuality.”
By combining founder inspiration with disciplined storytelling, elevated fits, and fabric innovation, Hand’s first full collection represents a defining step forward for UNTUCKit. As the brand expands its product assortment, wholesale footprint, and women’s offering, it remains grounded in its original mission: solving real wardrobe challenges with confidence, ease, and style.
