ISPO BEIJING 2026. 9 – 11 January 2026. China National Convention Center, Beijing, China
The leading multi-segment sports trade fair in Asia
ISPO Beijing is one of the leading professional sports trade platforms in Asia, gathering well-known local and international brands in Outdoor, Snowsports, Running and Health & Fitness, Textile & Technology, Camping lifestyle and Urban sports. It not only creates multi-category communication for the brands, but also shows the pioneer sports lifestyle to enthusiasts, and provides direction guidance and professional endorsement for mass consumers.
Aimed at providing a holistic platform when the industry is looking for news and innovation. Brands seek visibility, retailers seek direction, sponsors seek partners and media seeks news. ISPO provides this holistic market overview when industry awareness is the highest. This is where the industry makes its discoveries.
