Pure London x JATC


Pure London x JATC, 11 – 13 February 2024, Olympia London, UK

Pure London x JATC 2024. Global fashion event. b2b textile trade show. fashion collection.

Exhibit at Pure London x JATC and be a part of the fashion event of the season. Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.We bring together the brightest minds in the industry twice a year to showcase the best must-have collections, discover the latest trends, get exclusive business insight, and make all-important international connections.Pure London x JATC provides a global platform for brands and designers to meet with buyers that matter the most to their business and connect. Join the next edition as we arrive back at the iconic Kensington Olympia in London, 11-13 February 2024.Held in the fashion capital, Pure London x JATC provides an exciting global platform brands and designers to meet with some of the biggest UK and international buyers. We aim to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Who will you meet?

Each season, we welcome key retailers, buyers, designers and industry professionals through the doors of Pure London x JATC, helping you to get your brand in front of the buyers that matter most to you. Visitors to our past editions include, Liberty, John Lewis, Fenwicks, Harvey Nichols, Selfridges, Wolf & Badger, Yoox, Net-a-Porter, Sub Couture, Sunday Best, The Dressing Room, Mercantile London, Velvet, Pamela Schiffer and many more…

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