New York, NY — UNTUCKit, creators of Shirts Designed to be Worn Untucked, is proud to introduce CottonTekTM, a groundbreaking new shirt construction and fabric innovation, available now. Blending the crisp, timeless feel of their Wrinkle-Free cotton with cutting-edge performance features, CottonTekTM is designed for the modern man who wants it all—comfort, versatility, and style.
CottonTekTM, distinct for bridging UNTUCKit’s Wrinkle-Free and Performance shirts, delivers the best of both worlds. The collection features a soft, breathable cotton feel that appeals to those who prefer natural fabrics over synthetics, combined with modern performance elements like four-way stretch, sweat-wicking properties, and advanced brrr ̊® cooling technology for lasting comfort throughout the day. With its easy-care, wrinkle-free finish, CottonTekTM offers a low-maintenance solution to keep men looking sharp with minimal effort— wash, wear, and go.
“CottonTekTM is for the man who refuses to compromise—he loves the comfort of cotton but wants performance built in,” said Chris Riccobono, UNTUCKit Founder and CEO. “It’s the shirt we’ve always wanted ourselves, and we’re thrilled to offer it as a game-changing new category for our customers. The feel of cotton. The power of performance. Only from UNTUCKit.”
