- Spread across 4,200 sq. ft. on the first floor, the new flagship marks a significant milestone in the brand’s retail journey and strengthens its growing presence across South India
- The flagship store was inaugurated by popular Telugu actor Teja Sajja, who joined TechnoSport CEO, Puspen Maity and Director Amit Santhalia for the unveiling.
- The brand is also strengthening its footprint across Andhra Pradesh and Telangana, with upcoming stores planned in Vizag, Rajahmundry, Kakinada, and Anantapur
- This store also sees the brand has introduced India’s first-ever Holoflex transparent LED screen
National, 29 November 2025: TechnoSport India’s fastest-growing activewear brand, has announced the opening of its largest Exclusive Brand Outlet (EBO) at Sarath City Capital Mall, Hyderabad. Spread across 4,200 sq. ft. on the first floor, the new flagship marks a significant milestone in the brand’s retail journey and strengthens its growing presence across South India.
The flagship store was inaugurated by popular Telugu actor Teja Sajja, who joined TechnoSport CEO, Puspen Maity and Director, Amit Santhalia for the unveiling. The event drew strong participation from consumers and fitness enthusiasts, heightened by the brand’s recent high-impact activation in the city focused on sun protection and performance wear, an initiative that helped build anticipation in the days leading up to the launch.
With this opening, TechnoSport’s national EBO network expands to 28 stores, reinforcing the brand’s rapid offline growth as it continues to record strong performance across channels. The Hyderabad store plays a central role in TechnoSport’s long-term strategy of building a network of 300 exclusive outlets across the country, serving as a metro landmark that enhances visibility, improves accessibility, and sets a new benchmark for its upcoming large-format stores.
The new Hyderabad outlet brings together TechnoSport’s complete range of performance-driven apparel tailored for Indian weather and lifestyle needs. The store showcases the brand’s latest fabric innovations, including Cotflex with 4-way stretch and memory function, Techno Dry for rapid moisture-wicking, and Matpiq known for its premium soft-matte texture. These are complemented by technologies such as TECHNOCOOL+ for temperature regulation, Technowarm for the winter, TechnoGuard for antimicrobial protection, and UPF 50+ for sun protection, offering consumers apparel designed for both high-intensity workouts and everyday active living.
Speaking at the event, CEO, TechnoSport, Puspen Maity, said, “The launch represents an important step in deepening the brand’s connection with fitness-conscious consumers in the region. Hyderabad has emerged as one of India’s most dynamic, youth-driven markets, making it the ideal location for TechnoSport’s biggest store. The brand’s offline channel has been growing strongly, with our Exclusive Brand Outlet format maintaining a 100% year-on-year growth trajectory and delivering consistently strong store-level performance. With Hyderabad’s high footfalls and active lifestyle culture, we are confident that the new flagship will quickly become one of the brand’s top-performing stores.”
The store also reflects TechnoSport’s focus on elevating the in-store experience through technology and design. This store also sees the brand has introduced India’s first-ever Holoflex transparent LED screen, an advanced digital façade that brings dynamic visual merchandising to life through high-impact, hyper-immersive displays. This innovation, combined with an upgraded POS system designed to support high billing frequency, ensures a faster and more seamless shopper journey. The store layout, visual storytelling, and enhanced digital touchpoints further improve navigation and product discovery, creating a premium and intuitive retail experience.
TechnoSport continues to build on its retail momentum with aggressive expansion across India. In the South, the brand is scaling rapidly in Hyderabad, Bengaluru, and Chennai with multiple launches planned in the coming quarter. The brand is also strengthening its footprint across Andhra Pradesh and Telangana, with upcoming stores planned in Vizag, Rajahmundry, Kakinada, and Anantapur. In Central India, stores are underway in Bilaspur, Durg, Bhopal, and Jabalpur, reflecting the company’s cluster-based expansion strategy. This expansion aligns with TechnoSport’s mission to make high-quality, performance-led activewear accessible to consumers across metros, emerging cities, and fitness-forward communities nationwide.
