The Bharat Tex Trade Federation (BTTF) and Première Vision are building stronger ties to boost textile and apparel trade between India and the European Union, opening new avenues for Indian manufacturers, exporters and designers to grow their presence, internationally.
At the same time, it will allow global brands, buyers and fashion houses to connect more closely with India’s varied and competitive textile ecosystem.
The partnership will also drive innovation, sustainability, design excellence, trend intelligence and global sourcing across the textile value chain.
The Letter of Intent (LoI) was signed by Florence Rousson, Chief Executive Officer, Fashion Division, Première Vision SA, and Naren Goenka, Chairman, Bharat Tex Trade Federation (BTTF).
The LoI marks a key milestone in deepening institutional collaboration between India and France across the textile and apparel value chain.
The collaboration also arrives at a fitting moment, following the successful completion of negotiations on the India–European Union Free Trade Agreement (FTA), which is expected to boost market access and competitiveness for Indian textile and apparel exporters.
“This partnership is another important step in establishing Bharat Tex as a truly global platform,” Union Minister of Textiles, Giriraj Singh said while speaking at the event.
“It will help Indian MSMEs, first-time exporters and manufacturers engage with leading European buyers, while highlighting India’s strengths as a dependable, innovative and sustainable sourcing destination,” Singh added.
Première Vision’s PV Paris is widely recognised as one of the world’s leading textile and fashion sourcing exhibitions and an influential global platform for trend forecasting, innovation and design excellence.
Held twice yearly in Paris, it brings together leading manufacturers, brands, designers, buyers and sourcing professionals from across the global fashion and textile industry, enabling high-value business engagement, knowledge exchange, sustainable sourcing and the presentation of cutting-edge materials, technologies and creative developments.
The collaboration will give Indian manufacturers, MSMEs, exporters and emerging brands access to a globally recognised platform to present premium textiles, apparel, accessories, technical textiles, sustainable materials and fashion innovations before leading international buyers, designers and fashion houses.
It will also give Première Vision and its global network greater access to India’s integrated textile value chain through Bharat Tex, generating new opportunities for sourcing, business partnerships and long-term collaboration.
Additionally, the partnership will enable reciprocal participation at Bharat Tex and Première Vision Paris, strengthen buyer-seller engagement, and encourage the exchange of trend and design intelligence.
Neelam Shami Rao, Secretary, Ministry of Textiles, said the collaboration reflects India’s evolving position in the global textile industry.
“The world is choosing to partner with India. Bharat Tex collaborating with Première Vision is building a structured platform to link Indian enterprise with international markets, design leadership and emerging global trends. It also advances the Prime Minister’s 5F Vision by strengthening India’s position as a sourcing and innovation partner for the global textile and apparel industry,” she stated.
Image courtesy: Nstands
