Nobody’s Child has unveiled its first collection made using Indian cotton grown through regenerative farming practices, which marks a new step in the label’s sourcing strategy.
The collection, which features dresses and co-ords, had been developed using cotton sourced from smallholder farms in rural India grown with inputs from regenerative agriculture specialist Materra.
“Organic cotton already accounts for around half of its total material usage,” Nobody’s Child said.
The new collection is targeted at better understand the farming systems, communities and supply chains behind its cotton sourcing, with learnings expected to inform future product development.
Members of the retailer’s team visited farms in India to see how regenerative growing methods are being implemented and these practices are designed to support soil health, biodiversity and farming resilience.
The new range also comes with a Digital Product Passport which is accessible through a QR code, attached on garment labels, which provides information on key supply chain stages, materials and production processes.
“This is an exciting first for Nobody’s Child. Cotton is central to so many of our collections, and visiting the farms helped us better understand the land, systems and communities behind the fibre,” Nobody’s Child’s Jody Plows said.
“With this collection, we wanted to bring that closer connection to cotton together with the colour, print, detail and feminine silhouettes our customers come to us for, creating pieces that feel true to Nobody’s Child,” Plows added
Nobody’s Child will also support a regenerative agriculture exhibit at the Future Fabrics Expo in Brussels later this month.
