Pure London x JATC, the UK’s premier festival of fashion, is thrilled to unveil its exclusive seminar program for the upcoming event at Olympia Events, from 14-16 July 2024.


Bringing together an international array of fashion designers, brands, and buyers, Pure London x JATC provides a vibrant space for collaboration, inspiration, and connection. With panel discussions, key trend catwalks, and retail insights, speakers will explore sustainability, advancements in technology, and enhancing employee wellbeing, as well as presenting the must-have new season’s trends. This season’s seminar program promises a wealth of unmissable content, making it a must-attend for all those in the fashion industry.

Pure London x JATC will take place from the 14th – 16th July 2024 at Olympia Events, showcasing the best in fashion.

Pure London x JATC News
Pure London x JATC News

Sunday Highlights

SS25 Key Trends with Georgia Charalambous

Kicking off Sunday’s program is Georgia Charalambous, Creative Consultant at Trendhub by BDA London, offering inspiring insights into the must-have colors, fabrics, and patterns for womenswear in a session looking at SS25 Key Trends. For those unable to attend, Georgia will repeat this session on Tuesday morning.

Leveraging AI for Retail with Lucy Hall

Founder of Digital Women, Lucy Hall will be taking to the stage to look at how AI can revolutionize retail. Her seminar, Leveraging AI for Efficient and Effective Social Media Marketing, will offer insight into cost-effective tools to help you work smarter.

Transforming Occasion Wear with Ellis Ranson

Sunday will also see celebrity and fashion stylist Ellis Ranson share practical advice to help equip retailers with tools to transform their customers’ occasion wear into versatile wardrobe staples, and three sustainability experts will look at future trends. Bianca-Francesca Foley, founder of Sustainably Influenced, Nick Reed, Founder of Neem London, and Joseph Mountain, Sustainability Lead at N Brown will collaborate to offer advice on navigating the complexities of sustainability and debunk some common myths. The panel will also look at the realities of sustainable practices and explain how to navigate them, providing clear, factual insights and looking at how future trends may impact the sustainability landscape.

Pure London x JATC Awards

Sunday will conclude with the prestigious Pure London x JATC awards, celebrating the exceptional achievements of brands and designers. This event will honor innovation, creativity, and excellence, providing a perfect opportunity to recognize and celebrate both emerging talent and established brands. Don’t miss out on this chance to be part of a night of celebration and inspiration.

Monday Highlights

SS25 Deep Dive with Gwyneth Holland

On Monday, the focus on SS25 continues, with Gwyneth Holland, Futures Strategist at Trendhub by BDA London, delivering an expert overview of key colors, materials, and patterns for the season in a deep dive. Lee Kenny, News Editor at Drapers will lead an inspiring panel discussion exploring the world of independent retailers, featuring the winners of the Drapers Independent Awards 2023, who will share their experiences, challenges, and triumphs in indie retail in 2024.

Indie Retail Insights with Drapers

Later on Monday, Andrew Xeni, Founder of Fabacus, Nobody’s Child, and Sorento will explore Innovating Retail: The Future of Sustainable Fashion. As a retail and technology entrepreneur, Andrew will explore how technology is revolutionizing retail and share insights on his Digital Product Passport technology.

Innovating Retail with Andrew Xeni

In partnership with the Fashion and Textile Children’s Trust, five influential women in the fashion industry will discuss how leading fashion retailers are enhancing employee wellbeing. The panel includes Janine Jacobs, Co-Founder of HappyHQ, Anna Pangbourne, CEO of Fashion & Textile Children’s Trust, Rachel Walker, CEO of Luxury Lockstitch, Jeannie Eden, Head of People Engagement at The White Company and Charmaine Higgins, People Operations Manager at Boden. Together they will look at some of the most successful wellbeing initiatives and the impact of inclusive work environments.

Fireside Chat with Ricky Green

Wrapping up Monday’s seminar program, join Anton Dell, Founder of FNAD for an exclusive fireside chat introducing Ricky Green. Ricky’s story saw him build a global wholesale and licensing business to £800m in retail before starting anew. This promises to be both an enlightening and inspiring session.

Continuous Catwalk Inspiration

Throughout the event, Pure London catwalks will offer continuous inspiration and insights into the latest womenswear, footwear, and accessories, showcasing highlights directly from the show floor. Eight catwalk shows across the three days will bring to life the trends of the new season.

Bhargav Pathak
Bhargav Pathakhttps://textilesresources.com
With a passion for the textile, apparel, and fashion industry, I embarked on a journey fueled by education from NIFT Gandhinagar and affiliation with NDBI at NID Ahmedabad. Since 2006, I've contributed to various corporate ventures, specializing in B2B, B2C, SaaS, and AI products within the textile domain. In July 2023, I launched TextilesResources.com, a knowledge hub offering the latest news, articles, and soon-to-come features like interviews and a trade fair calendar. Grateful for the growing community, we've recently introduced a Business Directory for enhanced visibility. Join us on LinkedIn and stay connected with the ever-evolving textile landscape!

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