Raymond Lifestyle anticipates the European market will make up close to a quarter of its overseas shipments within two years, as the Indian clothing manufacturer builds its presence across the region to lessen dependence on the United States amid changing trade dynamics, CEO Satyaki Ghosh revealed.
The strategy emerges as Indian garment exporters re-evaluate their reliance on the American market following tariff-driven disruption, whilst positioning themselves for stronger demand off the back of India’s trade pacts with Britain and Europe.
To handle growing orders arriving from Europe, Raymond is ramping up output at its Ethiopian facility, whilst its Andhra Pradesh site in southern India is set to more than treble its production lines to ten over the coming two years. Exports comprised 20% of its revenue during fiscal 2026.
America stands as India’s largest textile and apparel export destination, making up just over a quarter of the nation’s overall exports.
Prior to US President Donald Trump’s tariffs, the States accounted for 65% of Raymond’s total exports, against 17% for Europe. Ghosh anticipates the American share slipping to 55%-60%, whilst Europe’s climbs to 20%-25% within two years.
“Europe will grow faster for us,” Ghosh told Reuters, adding that Raymond’s recent talks with fresh customers across Europe were beginning to bear fruit and, alongside the trade agreements, could deliver a “double boom” for the business.
European enquiries have climbed by double digits since the trade deal announcements, Ghosh said, with roughly 30% converting into firm orders — particularly from the United Kingdom — with further prospects still in the pipeline.
Raymond, which owns labels such as Park Avenue and ColorPlus and number of customers like JCPenney and Charles Tyrwhitt amongst its roster, has already secured fresh customers in Poland, Germany and France, the CEO said.
