Exciting debuts await at PURE LONDON X JATC: Discover fresh collections from new designers


Pure London x JATC welcomes an array of brands making their debut at this year’s Festival of Fashion. With a host of designers being newcomers, buyers will have the exciting opportunity to explore an abundance of fresh and innovative styles.

Boho Collections from Bohemia Design

Bringing their fun boho collections for the first time, Bohemia Design specializes in handmade, perfectly imperfect wares crafted slowly from natural, locally sourced materials. Bohemia works with artisans in Morocco, India, Kenya, and Turkey, creating baskets, footwear, homeware, and beautiful jewelry as well as notebooks and scarves. Also debuting in the accessories destination, Crush Leather Goods brings their luxurious ethical leather bags and wallets in the softest tones.

The Beauty destination will welcome Kai Beauty, offering vegan makeup cases and brushes, alongside luxury artisan sustainable fragrance experts, Hamdah London.

Stunning Hand-Drawn Kimonos from Qinkimo

Stunning hand-drawn, colorful kimonos from Qinkimo will be a new addition to Pure London x JATC, with gender-neutral designs crafted from 100% biodegradable fabrics, perfect for any party, festival or beach. With relaxed, simple lines, Becca & Cole will also showcase their collection, promoting a minimal approach to life and clothing with quality, easy-to-wear versatile staples. UK fitness wear brand CSix will join them, with a commitment to quality craftsmanship.

With a vision to make the world happier with their pretty, colorful jewelry, Timi of Sweden will be joining Pure London x JATC for the first time, and menswear brand Ppfff will debut their collection of timeless pieces inspired by the outdoor culture. Stylish Maruti Footwear will bring their iconic ‘touch of animal’ print footwear, with sandals, sneakers, flip flops and boots, all featuring a hint of print, and first-timers Ibiza Stones will showcase their vintage t-shirts, embellished with flashes of rhinestones.

Exciting debuts await at PURE LONDON X JATC
Exciting debuts await at PURE LONDON X JATC

Out of Office Outfits joins the POP destination for the first time, with their collection of bold colors and statement pieces ready to create an unforgettable travel wardrobe. Also debuting at POP will be Extro&Vert, offering lasting fashion, timeless style, and accessible luxury through their modern

womenswear designs. With a collection focused on dressing for the weekend, wkndgirl presents pieces for women who want to embrace simplicity with in-house designs, carefully curated to slot seamlessly into any wardrobe. Classic styles embody a carefree weekend vibe for every day, with vibrant print dresses and skirts sitting with hoodies and shorts to take you through the weekend.

Debuting in the Sustainable destination, Akshara Devyani by Angeliki Koskeridou will be bringing eco-friendly swimwear, clothing, accessories and jewelry, and UK-based UP Clothing will present their 100% sustainable fitness wear, made ethically in Portugal with small batch production to avoid fast fashion and offer a high quality, exclusive collection.

The Womenswear destination will welcome Danish brand American Dreams for the first time, offering the softest, cozy and colorful knitwear, and Matilda London, with beautifully made essentials for the office as well as evening wear and holiday style. NAYLAB.Official celebrate minimal luxury womenswear, empowering women with intricate patterns and timeless pieces. They’ll be showcasing their elegant vintage designs using hand-woven silk from India.

French brands Le Temps des Cerises and Osanna Creazione will unveil their on-trend collections, and Singapore’s M.O.V will present their luxury fashion with a stylish, cosmopolitan edge. Adding a touch of chic Greek style, Tassos Mitropoulos will introduce his collection of contemporary evening wear and from the USA, APNY will bring their premium casual clothing featuring superior fits and the softest, skin-friendly fabrics across colorful blouses, dresses, trousers, and more.

Ready-to-wear luxury Maltese fashion label BLAKKRIPT blends minimalism and boldness, offering unique prints across t-shirts and on-trend jackets inspired by rock ‘n’ roll. Chance Off will bring classic styles with a twist, and showcase the beauty of Nigerian craftsmanship, Jane’s Fashion will offer high-quality, unique, and culturally rich clothing, with dresses in stunning shades and styles. With everything you’ll need for the beach, Bridie & Bert will bring their soft, high quality cover-ups, robes and swimwear, inspired by the seaside and summer living in Cornwall.

Gloria Sandrucci, Event Director, says, “Our goal at Pure London x JATC is to celebrate innovation and creativity in fashion. This year, we are particularly excited to welcome so many designers as new exhibitors, bringing fresh perspectives and unique styles that will inspire and captivate our buyers.”

Pure London x JATC, will take place on the 14th-16th July 2024 at Olympia Events.

Bhargav Pathak
Bhargav Pathakhttps://textilesresources.com
With a passion for the textile, apparel, and fashion industry, I embarked on a journey fueled by education from NIFT Gandhinagar and affiliation with NDBI at NID Ahmedabad. Since 2006, I've contributed to various corporate ventures, specializing in B2B, B2C, SaaS, and AI products within the textile domain. In July 2023, I launched TextilesResources.com, a knowledge hub offering the latest news, articles, and soon-to-come features like interviews and a trade fair calendar. Grateful for the growing community, we've recently introduced a Business Directory for enhanced visibility. Join us on LinkedIn and stay connected with the ever-evolving textile landscape!

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